Lacoste, a pioneer in fashion-sport, and Haddad Brands, a leader in the children’s clothing and accessories industry, announce the signature of a 5-year worldwide agreement for the Kids license of the Crocodile brand.
Under the agreement, and working closely with the Lacoste teams, Haddad Brands will design, develop, produce and market all Lacoste kids’ clothing and accessories lines. The first collection, for Autumn 2025, will be available in boutiques from mid-July.
Thierry Guibert, CEO of Lacoste, comments: “Haddad Brands’ undeniable expertise and know-how in kids’ fashion licensing are major assets for our continued development in this category. This strategic alliance enables us to strengthen our presence in the segment. We look forward to starting to work hand in hand and continue to offer our fans, from an early age, silhouettes that remain true to our values and our unique DNA.”
Jack Haddad, President of Haddad Brands adds: “Haddad is honored, humbled, and proud to partner with the Lacoste brand and, more importantly, the talented Lacoste team. The results demonstrate the exceptional talent within Lacoste, from their leadership down through the entire organization. Partnering with such a prestigious house as Lacoste shows a true move upmarket in our brands portfolio. Combined with our incredible team, our seamless collaboration gives us great confidence that the Lacoste kids product will continue to resonate with consumers globally. We look forward to extending the Lacoste brand in kids, making the product available to more consumers in the United States and worldwide.”
ABOUT LACOSTE
Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. Since its beginnings, the crocodile’s aura has grown more powerful with every generation who has worn it, becoming a rallying sign beyond style. Passed from country to country, from one generation to the next, from one friend to another, Lacoste pieces become imbued with an emotional connection that raises them to the status of icons.
The Lacoste elegance – both universal and timeless – brings together a large community, in which everyone respects and recognizes each other’s values and differences. Lacoste is established in 98 countries, throughout a network of 1100 shops. For further information on Lacoste: https://corporate.lacoste.com/
ABOUT HADDAD BRANDS
Haddad is a privately held family business with 100 years’ experience in the children’s apparel & accessories industry. A leader in the children’s wear industry, Haddad Brands is the exclusive global licensee for the most iconic brands in the world, which include Nike, Jordan, Converse, Hurley, Levi’s, Polo, Abercrombie and Fitch,Tommy Hilfiger, Calvin Klein and Huggies. Supported by a team of professionals skilled in design, sourcing, production, sales, marketing & distribution of premium quality children’s wear, Haddad distributes globally to 100+ countries and maintains sales and sourcing offices in 22 cities globally, including New York, Paris, Hilversum, Shanghai, Egypt, Bangkok, Vietnam, Sri Lanka, London and Montreal.
