Levi Straus & Co. has been innovating since 1873 – that year we created and patented the world's first blue jeans. And while that patent has long since expired, our commitment to innovation continues. Our company has never fared better, and we continue to move forward. We want to have the greatest impact on others, and the least possible impact on the environment. To ensure the lives of children around the world are truly carefree. Because Levi's® apparel is best enjoyed in a happy world.