On September 9th, the Rookie Fashion Show made its debut in Shanghai. A veteran to the New York Fashion Week runway this is one of the most sought after tickets and showcases the world's most fashionable kids and clothing lines. The show displayed all of the latest looks from top international brands, including Levi’s®, Converse, Jordan, Hurley and Nike.
The invite-only Rookie fashion show, presented by Haddad Brands, took place at Shanghai’s 800 Venue and was hosted by Chinese Personality, Huang Qi. The American child Actress, Model and Instagram sensation Hails modeled in the show. The Guests were treated to gifts and pre-show entertainment including snacks, tattoos, and a sneaker machines. During the show there were dance performances and kid-friendly entertainment. This show had over 1 Billion media and social media impression, it was the must-see show of the year!