Rookie USA Fashion Show View more

Rookie USA

Rookie USA Fashion Show

Rookie USA is the largest, global kids branded Fashion Show in the world. It is a star-studded event, featuring Nike, Jordan, Converse, Hurley, Levi’s kids apparel, accessories, headwear, and hosiery. The show debuted at New York Fashion Week in 2014 and has skyrocketed ever since. The fashion show participates in New York Fashion Week, Shanghai Fashion Week, Berlin Fashion Week, Paris Fashion Week and NBA All-Star Week. It is a media and celebrity event, garnering over 3.6 Billion media impressions with the biggest and the best athletes, entertainers and kidfluencers.



Rookie USA 2020

The 11th Annual Rookie USA Fashion Show presented by Haddad Brands kicked off All-Star Weekend in Chicago. Some of the world’s most fashionable celebrity kids and digital influencers showcased the latest looks and must have gear including apparel, accessories and footwear from top international brands, including Levi’s®, Converse, Jordan, Hurley and Nike.


Charity and Host

This year’s show benefitted the James R. Jordan Foundation (JRJF) and the Mamba On Three Fund. JD McCrary star of “The Paynes” on OWN and The Lion King, hosted, performed his new song and walked in the show. The star-studded front row included J.B. Smoove, Tiffani Amber Thiessen, Fabolous, Deloris Jordan, Founder and President of the James Jordan foundation and mother of NBA Legend Michael Jordan, and NFC West Champions San Francisco 49ers Emmanuel Sanders. Tiffani Amber Thiessen opened the show with her daughter Harper and J.B. Smoove played to the crowd while he walked the runway with his nephew “A.B.”


Previous Fashion Shows



The Rookie USA Fashion Show has partnered with the following charities: Carmelo Anthony Foundation, Turn 2 Foundation, Pitcchin Foundation, Ray of Hope Foundation, A Fabolous Way Foundation, Make A Wish Foundation, We The Best Asahd Initiative, Kulture City, and The James R Jordan Foundation.

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